Exhibition To Do List to Prepare For an Event

When considering why you should exhibit at a trade show, it is important to make an exhibition to-do list before the event. This will help identify tasks you need to do an the priority in which to do them. Before doing this, understanding whether your company would benefit from exhibiting at an event is key. A lot of the time, the pros will outweigh the cons because there are so many benefits from exhibiting at a trade show.

Benefits of Exhibiting at a Trade Show

Some of the advantages of your business exhibiting are:

Sales and lead opportunities

You have the opportunity to make quick sales and get some promising leads. Putting the business aspect of the trade show aside for a moment, when the hall fills with potential prospects, there is an undeniable excitement in the air. You can use this to your advantage and heighten people’s excitement further with your product!

Face to face marketing opportunities

Take full advantage of the rare opportunity to market directly to your customers’ faces. This is invaluable marketing time because you can gauge body language and realise exactly what’s working and what’s not. Marketing in this way relies on emotional responses and customers seek validation when spending money on products. This is way easier to do in a face to face setting and there is no better time than a trade show to seize the moment.

Developing business relationships

You can make those all important business connections and relationships that may be able to serve you immediately or later down the line.

Extremely targeted leads

You know everyone attending is interested in that particular show so use this to your advantage and get selling! But, remember point two in your approach – soft sell and get to know your customers by having a conversation with them. Make sure you follow-up with all leads via email after the event too to keep momentum.

Establish that you are a serious player

You can see where your business sits amongst the other, well established businesses in your sector.

Closing deals

Trade shows give you a unique chance to both close deals on the spot, as well as generate leads to follow up on after the show that later turn to new deals. You can use the unique format of everything we have already mentioned to open and close a sale on the same day. It’s totally fine if you don’t and all you get are leads but there is the possibility if that is what you are exhibiting for! Remember not to lose sight of your goals and your ‘why’.

Exhibition To Do List

So you’ve got all of your pros and cons out of your head and onto paper. Let’s say you’re going for it! Now where do you begin? We’ve laid out an exhibition to do list for all businesses exhibiting to ensure you don’t forget or overlook any step in the process.

» Start planning your event at least 4-5 months in advance

» Establish your budget

» Write a cohesive list of costs such as : space hire, stand, staff costs, expenses, travel etc

» Register for your event

» Determine stand build times/days

» Contact a stand builder (if you want a personalised stand)

» Contact your storage facility if you need to get a stand out of storage for an event

Insideout tip: Here you could consider hiring an exhibition stand builder that can advise and assist in this process for you (like us!). Having been in the industry for over 18 years, it’s very rare that we come across a venue we haven’t visited for an event which means that we can streamline this process for you as well as building your stand. You can rest assured your event is being booked and your paperwork is being sorted whilst you focus on running your business. It’s what we do and it’s what we’re good at!

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