Maximising Networking Opportunities at Trade Shows
Trade shows and exhibitions offer invaluable networking opportunities, enabling the creation of professional relationships, idea exchange, inspiration, and career development. That’s why it’s so important to capitalise on these B2B events whether you’re there to exhibit or attend.
Pre-networking preparation
Successful networking requires tailored preparation. Firstly, adhere to the event’s dress code and ensure comfort. Secondly, strategise your objectives, target contacts, and post-event follow-up plans. Thirdly, perfect your elevator pitch—concise, engaging, and reflective of your strengths. Lastly, arm yourself with engaging questions to create memorable interactions.
Elevator pitch essentials
Your elevator pitch should be unique yet simple. Jot down key personal and professional highlights. Then, craft a pitch that’s distinctly yours, using our template as a starting point.
Pitch Template:
“Hello, I’m [Name], with [Experience] in [Field].
Recently, I’ve been focusing on [Project] that could benefit your business. Could you share more about your company’s [Service/Needs]?”
Setting networking goals
Set clear networking objectives and evaluate your performance post-show. By doing this, you will have a set of criteria to measure your success against after the event. This could be things like collecting five business cards, connecting with two members on LinkedIn, or attending an organised networking dinner or drinks event during the exhibition. Once you have decided on your goal, spend some time setting up a spreadsheet to evaluate your networking goals once the show has finished. Likewise, if you’re exhibiting, we recommend creating goals for your trade shows as an efficient way to determine success!
Networking techniques during trade shows
It pays dividends to be prepared prior to and during a trade show, which is why we have compiled a list of techniques to set you up for success at your next networking event.
- Study the attendees beforehand and identify key contacts.
- Make sure you have an ample supply of business cards – physical or digital!
- Invite people you have met to connect with you on social media.
- Engage in meaningful conversation with people.
Identifying key contacts
Before the show, review the exhibitor list and plan whom to connect with, prioritising key individuals. Utilise LinkedIn for pre-show networking and arrange brief in-person discussions.
Business cards and digital tools
Your business cards should reflect your brand and stand out. Set goals for distribution, take notes on each interaction, and follow up promptly after the show.
Engage in meaningful conversations
Aim for impactful, concise conversations. Avoid small talk, focus on listening, and respond thoughtfully. Genuine engagement is key to memorable interactions.
Participating in events and seminars
At some exhibitions there may be interactive sessions alongside the exhibiting stands. In these instances, choose seminars and workshops that align with your goals. These events offer deeper insights and further networking opportunities. Guess where your new contacts might be and join them.
Post-event follow-ups
Timely, personalised post-show communication is crucial. Plan to reach out immediately and again within two weeks, ensuring your contacts remember you. Writing an effective follow-up email can go a long way, so take a look at our guide and have a template waiting in your drafts ready to edit and send out quickly.
Ultimately, you cannot attend a trade show without networking in some way, so why not make the most of it? The main things to remember are to a) do your research, b) be prepared, c) have a strategy and d) have fun with it! Hopefully, the tips laid out in this article will set you up on your way to success at your networking event!