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Every industry has some kind of management service, whether this is wedding coordination, party planning, or, indeed, exhibition management. The person managing your event is your first port of call for everything; from communicating with the venue to conducting risk assessments and ensuring everything runs smoothly on the day. As an exhibiting business, the last thing you want is to be running around the exhibition space not knowing what’s going on or who to talk to with any last queries. This is where we step in… But why should you invest in this?
What is Event Management?
When you or your business opt for exhibition management, you’re essentially getting someone on board to coordinate the logistics of the event you/your business will be attending. This contact will be responsible for overseeing everything to do with the event on your behalf. The reason to select exhibition management services is simple – by paying for a service to prepare your business for an event, you can concentrate on running your business without being totally overwhelmed and overworked.
Why is Event Management Important?
There is a lot that goes into event management and it’s all the little things that an inexperienced exhibitor might forget to think about. You will have to book your stand space, your services (things like electrics), find your stand builder, think about the stand design process, think about what products you want to show, how you will get your staff to the show and the list goes on and on. This process takes a lot of time, effort, and planning but, above all, experience.
Event management is an important part of any exhibition or trade show. It’s the backbone of the entire event and it’s what keeps everything running smoothly. As well as ensuring the following happens
- Event management ensures that the event is on time and on schedule
- Event managers manage all aspects of the logistics, including exhibition space planning, organising set-up, exhibition stand transportation, audio/visual equipment and more
- They can help with booking the space and managing relationships there
All of the above we have done hundreds of times, but don’t just take our word for it, check out our case studies and see for yourself.
How Can We Help You Manage Your Exhibition Stand?
At Insideout, we have over 18 years of experience in the events sphere and pride ourselves on creating long-term professional relationships with our clients. We meticulously plan every step of their event journey and keep them in the loop so they can both ask any questions they may have and rest assured that everything is covered.
We would say that there are four crucial points to consider when managing an exhibition stand/space. First comes the most crucial part – the planning. It is very rare that we come across a space that we haven’t built an exhibition stand in before so we have got a head start when it comes to planning your stand around the venue space.
Next, we have to think about health and safety. What potential hazards are there? How can we work around this to ensure the safety of your staff, customers, and other exhibitors? Risk assessments are something you definitely do not want to overlook at this stage. The next thing is communication with the venue to discuss your stand and risk assessment and get this signed off as safe to build. Finally, we can get your stand built, transported, and installed onsite ready for you to exhibit. We understand that this is a lot to consider, which is why this is a service we offer so that you know everything is being done to both the highest standard and as efficiently as possible.
Testimonial
We've used Inside Out several times for our exhibition stands at Sign&DigitalUK. From answering our niggling questions and requests to providing plans and liaising with the show organisers, Gemma and the team have been nothing but professional. Due to the nature of the show we exhibit at, it's important that we supply our own printed graphics with installation completed by Inside Out perfectly. Even last minute requests due to oversights by ourselves have been accommodated without issue. Organising an exhibition stand for a show can be stressful but working with Gemma has made the process incredibly easy. The finished exhibition stand always looks fantastic with the work completed to an incredibly high standard. I wouldn't hesitate to recommend Inside Out and look forward to working with them again.
Lauren Randall
Creative Director - Your Print Supplies
FAQs
Will I have my own dedicated exhibition project manager?
Yes, the person that you communicate with on planning the event and all of the lead up will also be the person managing the on site stand build.
What is an exhibition event manager responsible for?
Your Insideout exhibition event project manager will work with you from the moment that you have booked your stand space, from helping you to establish your budget, to creating designs to fill the space. They will manage the logistics of getting the stand and from the show, arrange all services required around the event (electrics, rigging, any other special requirements) and be there for any event-related help that you require. The Event Manager will also be on-site during the build-up of the stand to ensure that everything is being built to spec and running smoothly.
Who builds my stand?
Insideout Events has an in-house stand building team, so we will manage your exhibition and build the stand.
Can you help me plan my exhibition stand?
Yes, we can manage everything from start to finish. We have other articles posted that explain in more detail how we can help. Read more exhibition tips.