Trade Show Trends We Think We’ll See More of In 2024
The world of trade shows is changing rapidly, and it’s important for businesses to stay on top of the latest trends. As we look ahead to 2024, there are a few key trends that are likely to shape the way trade shows are organised and attended. In this article, we will explore what these trends mean for businesses. From virtual events to AR, the possibilities are endless when making a lasting impression at your next trade show.
Our top 8 trade show trends for 2024
From our experience, we believe the following will be key trends for trade shows this year. Many of these can be used to modify your exhibition stands for 2024 to add fun new concepts to the design.
1. Demand for meeting spaces
Off of the back of our 2023 prediction for more event networking, this year we believe there will be more interest in meeting rooms and spaces as a result. These spaces provide a quiet retreat from the bustling show floor, allowing for focused business conversations and networking opportunities.
2. Virtual and hybrid Events
Trade show attendance is declining, while the cost of exhibiting is increasing. Corporations are now investing in virtual and hybrid events to save money, strengthen brand awareness, and engage with attendees through media channels such as social media.
3. Increased use of technology
Trade shows have increasingly been incorporating technology such as virtual and augmented reality, as well as social media and digital marketing, into their events.
4. Personalisation
There has been a trend towards creating personalised experiences for attendees, such as customizing the event based on attendees’ interests or providing opportunities for attendees to participate in hands-on workshops or demonstrations.
5. Sustainability
There’s been more focus on sustainability practices at trade shows recently, including reducing waste and the use of eco-friendly materials. The US has begun amending legislation to make trade shows more environmentally conscious: we predict the UK and Europe will soon follow.
6. Online presence & social media
Trade shows have been increasing their online presence, with many offering virtual components in addition to their in-person events. Digital marketing, in particular social media, will play a pivotal role at trade shows this year.
7. Interactive experiences
There has been a trend towards creating more interactive and immersive experiences for attendees, such as interactive exhibits or hands-on demonstrations.
8. More networking
Lastly, trade shows have continued to be a place for professionals to network and connect with others in their field, and this trend is set to continue next year too.
Like our predictions? Get in touch to see how we can support your 2024 trade show and exhibition stands needs!