The Ultimate Global Exhibition Success Checklist
Download The Ultimate Global Exhibition Success Checklist — a practical, timeline-based guide to planning a standout show, from 12 months out to post-event follow-up.
Should Your Next Stand Be Hybrid?
The traditional exhibition has evolved. While physical buzz is vital, restricting your brand to a single hall is a missed opportunity. Smart brands now bridge the gap between the physical and digital worlds. This strategy ensures your investment works harder and reaches further.
Hidden Costs to Watch Out for When Planning an Exhibition Stand
You’ve booked your floor space, chosen a standout design, and your team is ready to sell. The budget looks solid on paper. But here’s the truth: exhibition costs rarely stop at the initial quote. If you don’t plan carefully, hidden service charges and logistical fees can eat into your ROI before you’ve handed out a single business card.
Insideout Events 2025 Exhibition Highlights
As the lights dim on 2025, the team at Insideout Events is taking a moment to reflect. This year has been a whirlwind of creativity, late-night builds and the unique buzz that only a live exhibition can provide.
Stand Out: 2025 Exhibition Trends and 2026 Ahead
Walk into any major exhibition this year and you will notice one thing: stands are no longer just structures, they are experiences. Brands have been raising the bar to make sure visitors do not simply pass by but step in, stay longer and leave with a lasting impression. Highlights from 2025 Here are the themes…
Choosing the Right Exhibition Stand: Custom, Modular, Portable or Sustainable
When planning your exhibition strategy, the stand you choose plays a crucial role in how your brand is perceived. From custom-built designs to modular, portable, and sustainable solutions, each option offers unique advantages. Understanding the differences will help you select the right exhibition stand for your goals, budget, and brand identity. Custom-Built Exhibition Stands A…
Dim Lights, Dull Impact: How Lighting Affects Visitor Engagement
When it comes to exhibition stands, lighting is often the unsung hero or the silent saboteur. While brands invest heavily in design, graphics, and AV, poor lighting can quietly undermine all that effort, leaving your stand overlooked and your audience disengaged. The Power of First Impressions Lighting is the first thing visitors notice, even if…
The Overlooked Services That Transform Exhibitions
Behind every eye-catching exhibition stand is a network of technical expertise that ensures everything runs smoothly. Electrical services and rigging support are two of the most critical components in delivering a safe, functional and visually impressive stand. At Inside Out Events, we provide integrated solutions that support your exhibition from concept to completion. Professional Electrical…
The 7 Most Common Exhibition Day Disasters And How We Prevent Them
Exhibition days are crucial moments for any business aiming to make a strong impression and connect with clients or prospects. However, despite careful planning, some challenges keep appearing across events worldwide. At Insideout Events, with 18 years of experience supporting exhibitions globally, we have seen these issues many times. More importantly, we have developed proven…
How to Budget for an International Trade Show: UK, US, Europe and Beyond
When it comes to exhibiting at international trade shows, budgeting can feel like trying to solve a puzzle without all the pieces in place. You may have the big ideas and the drive to showcase your brand on the world stage, but if you don’t have a clear handle on the financials, things can quickly…