Walk into any major exhibition this year and you will notice one thing: stands are no longer just structures, they are experiences. Brands have been raising the bar to make sure visitors do not simply pass by but step in, stay longer and leave with a lasting impression. Highlights from 2025 Here are the themes…
When planning your exhibition strategy, the stand you choose plays a crucial role in how your brand is perceived. From custom-built designs to modular, portable, and sustainable solutions, each option offers unique advantages. Understanding the differences will help you select the right exhibition stand for your goals, budget, and brand identity. Custom-Built Exhibition Stands A…
When it comes to exhibition stands, lighting is often the unsung hero or the silent saboteur. While brands invest heavily in design, graphics, and AV, poor lighting can quietly undermine all that effort, leaving your stand overlooked and your audience disengaged. The Power of First Impressions Lighting is the first thing visitors notice, even if…
Behind every eye-catching exhibition stand is a network of technical expertise that ensures everything runs smoothly. Electrical services and rigging support are two of the most critical components in delivering a safe, functional and visually impressive stand. At Inside Out Events, we provide integrated solutions that support your exhibition from concept to completion. Professional Electrical…
Exhibition days are crucial moments for any business aiming to make a strong impression and connect with clients or prospects. However, despite careful planning, some challenges keep appearing across events worldwide. At Insideout Events, with 18 years of experience supporting exhibitions globally, we have seen these issues many times. More importantly, we have developed proven…
When it comes to exhibiting at international trade shows, budgeting can feel like trying to solve a puzzle without all the pieces in place. You may have the big ideas and the drive to showcase your brand on the world stage, but if you don’t have a clear handle on the financials, things can quickly…
FROM THE UK TO THE USA: Your Event Strategy Guide Exhibit with Confidence Insideout Events helps British brands break into the U.S. market with expert exhibition design, logistics and cultural strategy. Whether you’re new to American trade shows or scaling up across stateside industry events, we’re your UK-based partner for end-to-end success, from concept to…
Thinking of Exhibiting in the US? Here’s What UK Companies Need to Know At Insideout Events, we work with a wide range of British brands looking to make an impact overseas, and the United States is often top of the list. It’s a vast market, full of opportunity. But what many UK companies don’t realise…
Discover how to transform your exhibition stand into an unforgettable brand experience. Engage your audience, boost ROI, and stand out at your next event.
The Power of Storytelling in Exhibition Stand Design In a bustling exhibition hall filled with eye-catching displays and competing messages, the stands that truly captivate aren’t always the biggest or brightest. They’re the ones that tell a story, visually, emotionally, and experientially. At Insideout Events, we believe powerful exhibition stand design goes beyond graphics and…