Creativity and Client Satisfaction at MRO Shows
Insideout Event
In 2019, Insideout Events was approached by MB Aerospace, who were exhibiting at MRO Europe during the autumn season. MB Aerospace sought a new stand builder after a disappointing experience with a previous supplier, aiming to create a standout presence at their most significant event of the year. Insideout Events secured the contract, along with another stand at the show, receiving outstanding feedback from MB Aerospace. Following their acquisition, the company now trades as Barnes Aerospace, and Insideout Events has continued to build their stands annually, now also managing stands in America and Singapore. Thanks to the trust developed over the years, Insideout Events has minimal contact throughout the year – typically just a reminder a month before the show that everything is arranged. The client’s confidence means they no longer attend handovers, trusting the team to deliver as promised. This partnership marked the beginning of Insideout Events’ journey with MRO Shows. The excellent service provided led MB Aerospace/Barnes Aerospace to recommend Insideout Events to the Aerospace Media team, who now refer them to other exhibitors.
Insideout Events delivered 20 stands at the 2025 MRO Europe event, demonstrating tremendous growth. We are currently working on delivering 5 stands at Middle East event in February 2026, looking at 6 stands for MRO Americas in April 2026 and 4 stands for MRO APAC in September 2026.
Demonstrating Creativity and Innovation
Building Relationships and Reputation
Insideout Events has demonstrated creativity by forging strong relationships with companies responsible for selling stand space to exhibitors. Mike Elmes from Aerospace Media, who oversees stand space for UK, European, and some Middle Eastern exhibitors, commented: “As representatives for the Aviation Week MRO events series, Insideout Events came to our attention through exhibitors who had praised them for a professional and reliable stand build service. Since hearing this positive feedback, we have passed on Insideout Events’ details to other exhibitors who have subsequently appointed them to handle stand build projects. We are always blown away by the creativity and quality of the stands when we see them on site and continue to receive positive feedback from exhibitors post show!”
Overcoming Challenges and Retaining Clients
MB Aerospace/Barnes Aerospace is not the only long-term client at MRO Europe. TAP Maintenance and Engineering has worked with Insideout Events since 2022 and recently extended their contract until 2026. Despite encountering a significant setback in Barcelona last year, where insufficient shrink wrap and a lorry leak damaged the stand, including the key 3D illuminated logo – the team responded swiftly. They repaired what they could onsite and replaced the damaged logo with a printed foamex panel, ensuring the stand looked presentable. Although the solution was not ideal, Insideout Events offered sincere apologies and a financial rebate. Despite initial doubts, TAP Maintenance and Engineering sent a new brief for this year, which went out to tender. Insideout Events won the project again, thanks to their design which impressed the client more than the competition. The team is committed to ensuring this year’s project runs flawlessly.
Ongoing Partnerships and Expanding Reach
Insideout Events continues to work with several other clients for the MRO event, including:
- Roeder: Partnered since 2022, recently signed for 2025, with stands also managed in Dubai.
- Aviation Logistics Network: Working together since 2023, with a contract now extended to 2025.t: normal;">Customisable graphics to showcase your unique brand message and identity.
- SAMCO: Client since 2023, recently signed for a larger stand this year.
- Magnetic Group: Partnership started in 2024, with a minimum two-year contract and upcoming work in America for 2026.
- CNW: Started in 2024, signed a two-year contract, with discussions already underway for 2026, and management of stands in Singapore and America.
- TAP: as mentioned above, Insideout Events have now delivered 4 stands for TAP with the relationship beginning in 2021.
Many new clients for this year’s event have been so impressed by Insideout Events’ designs and service that they have signed two-year contracts and engaged the company to manage their stands at the Middle East, Americas, and APAC shows.