Creativity and Client Satisfaction at MRO Shows

Insideout Event

Demonstrating Creativity and Innovation
at MRO Europe 2025

  • Insideout Events began working with MB Aerospace at MRO Europe in 2019, delivering a standout stand and earning excellent feedback.
  • Now trading as Barnes Aerospace, the partnership continues annually and has expanded to the US and Singapore.
  • The relationship is built on strong trust, with a streamlined, low-touch delivery process.
  • Barnes Aerospace has since recommended Insideout Events to Aerospace Media, generating further exhibitor referrals.
  • Insideout Events delivered 20 stands at MRO Europe 2025, with 2026 projects across the Middle East, Americas and APAC.

Building Relationships and Reputation

Insideout Events has demonstrated creativity by forging strong relationships with companies responsible for selling stand space to exhibitors. Mike Elmes from Aerospace Media, who oversees stand space for UK, European, and some Middle Eastern exhibitors, commented: 

“As representatives for the Aviation Week MRO events series, Insideout Events came to our attention through exhibitors who had praised them for a professional and reliable stand build service. Since hearing this positive feedback, we have passed on Insideout Events’ details to other exhibitors who have subsequently appointed them to handle stand build projects. We are always blown away by the creativity and quality of the stands when we see them on site and continue to receive positive feedback from exhibitors post show!”

Aviation Logistic Network
Maintenance & Engineering

Overcoming Challenges and Retaining Clients

  • When unexpected transport-related issues impacted the stand in Barcelona, the Insideout Events team responded immediately and took control on-site.
  • They carried out rapid repairs and implemented a smart, practical replacement solution for the main logo to keep the stand looking sharp and client-ready.
  • Insideout Events communicated clearly throughout, took full ownership of the outcome, and ensured TAP felt supported at every step.
  • For this year’s show, TAP issued a new brief to tender and Insideout Events won the project again, with a design that stood out against the competition.
  • The team is now focused on delivering a seamless, flawless project this year.

Ongoing Partnerships and Expanding Reach

Insideout Events continues to work with several other clients for the MRO event, including:

  • Roeder: Partnered since 2022, recently signed for 2025, with stands also managed in Dubai.
  • Aviation Logistics Network: Working together since 2023, with a contract now extended to 2025.
  • SAMCO: Our Client since 2023, recently signed for a larger stand this year.
  • Magnetic Group: Partnership started in 2024, with a minimum two-year contract and upcoming work in America for 2026.
  • CNW: Started in 2024, with discussions already underway for 2026, and management of stands in Singapore and America.
  • TAP: Insideout Events have now delivered 4 stands for TAP with the relationship beginning in 2021.

Many new clients for this year’s event have been so impressed by Insideout Events’ designs and service that they have signed two-year contracts and engaged the company to manage their stands at the Middle East, Americas, and APAC shows.

Client Satisfaction

Client feedback demonstrates high levels of satisfaction:

Very professional and very easy to work with. All stages of production, Insideout Events are always available to provide valuable information.
Sonny Jarrold
Oakenhurst Aircraft Services
Best experience I’ve ever had, they tailored the stand perfectly to our needs, and everyone stopped at our booth to take pictures!
Pnina Kogan
CNW / Courier Network
For the past 3 years, we've had an excellent experience working with InsideOut on our stand construction projects. From our very first interaction, their professionalism and attention to detail has always been nothing but outstanding. Gemma and the team are incredible and with exceptional work ethic skills. InsideOut has always been incredibly attentive, making sure that every aspect met our expectations. Even when little unforeseen glitches occur, their onsite team goes above and beyond, to solve them quickly and proactively. Thanks to Gemma and the entire InsideOut team, our presence at MRO Events have always turned out exactly as we had envisioned. We highly recommend their services and look forward to working with them again on future projects.
Melanie Ferriera
TAP Maintenance and Engineering
Working with Insideout Events has been an absolute pleasure. They are incredibly quick to respond, always ready with practical solutions to any question or challenge, and make the whole process smooth and stress-free. Their professionalism, efficiency, and friendly approach make them so easy to work with. Special mention to their Managing Director, Gemma – the heart and brain of the operation – whose leadership and vision ensure every event is handled to perfection. I highly recommend Insideout Events to anyone looking for a reliable and creative events partner – they truly go above and beyond.
Mariann Lukka
Magnetic MRO
Professional and really helpful team. We used their services at London Excel, everything was perfect! Thank you so much Gemma for your kind support!
Viktor Juhasz
Maurice Ward Group
It’s been a real pleasure working with Insideout Events. The team is professional, responsive, and always helping everything run smoothly from the first call to the final day on site. Gemma deserves special mention for her calm, hands-on approach and flawless coordination — she makes it all look effortless. A big thank-you from the Head Aero team!
Dominyka Urbaite
Head Aero